Barefoot Executive ~ Review ~

I have been a small business owner since 2008.  In that time, my business has amounted to little more than a hobby.  I incorporated for the liability protection offered since I was making children's clothing.  Beyond that, I have had no idea how to expand my business.  After reading The Barefoot Executive by Carrie Wilkerson, I know why... I was going about it all wrong!



In her "Ultimate Manual for Being Your Own Boss" Wilkerson walks you through the steps you need to take to achieve your dreams, if those dreams involve owning your own PROFITABLE business.  The book is not about her, it is about you, the independent business owner.  She gives you permission to take the plunge, to ignore the neigh-Sayers, to go for it!  I found the book very motivational and used many of the exercises throughout to determine where I wanted to take my business and the path I need to take to get there.

The author is very candid and very direct with her advice, and I respect her for that.  She is speaking from the heart and from experience.  She uses her experience and that of her clients to show you how to achieve your desired success.  The book is broken down into 5 main sections, each focusing on a different aspect of building your business.  Each section is complete with Action steps, exercises and case studies.

• The Myth Breakers - This is where she gives you permission.
• The Three Big Mistakes - The biggest roadblocks to success
• The Methods - How do you go about achieving your dream?
• The Models - How will you structure your business?
• The Marketplace - Who are your clients? How will you get them? How do you keep them?

It is definitely a book that you will revisit time and again.  I read it cover to cover in a few settings, but it does not have to be read that way.  it can be used as a reference manual as you move, expand, and grow.  You will want a pen and paper handy for the exercises and for note taking (or you can do what I did and read it on the kindle and take your notes directly there).

Buy it: The Barefoot Executive: The Ultimate Guide for Being Your Own Boss and Achieving Financial Freedom

Follow the Author on Twitter, Facebook, or her Website

Brandilyn

Note: I received the product in this review for free for purposes of this review, but purchased the Kindle version myself.  All opinions are my own.

Note: This post may contain affiliate links.
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